About Red Truck Fly Fishing Co.
Born in San Francisco. Built for every angler. Made for the road.
Red Truck Fly Fishing Co. was founded in 2010 with a simple idea: grab your gear, jump in your old truck, and drive to your nearest river. No overcomplicated setups, no elitism — just you, the water, and a rod that performs like it costs twice the price.
A team of passionate anglers who were tired of choosing between quality and affordability started Red Truck Fly Fishing Co. with a clear mission — to build premium fly fishing gear that could stand shoulder to shoulder with the best brands in the world, without the hefty price tag that usually comes with it. We handpicked the highest quality materials and components, design all of our own blanks and rod actions, and built a lineup that performs for everyone from first-time anglers to seasoned guides.
Whether you’re chasing trout on your local stream or targeting steelhead on a river you’ve been dreaming about, Red Truck Fly Fishing Co. has a rod and reel built for that exact moment. Fly fishing shouldn’t be a sport reserved for a select few — it should be accessible, fun, and as simple as pointing your truck toward the water.
We Are Here When You Need Us
One thing that sets Red Truck apart from the big gear brands is simple: we care deeply about the people fishing our rods. We work directly and closely with our customers — whether you’re figuring out which rod weight is right for your local river, need advice on building your first fly fishing setup, or have a repair question you need answered fast.
“Premium gear and genuine customer service shouldn’t be mutually exclusive. At Red Truck, you’ll always reach a real person who loves fly fishing as much as you do.”
That personal relationship doesn’t stop after you get your gear. If something goes wrong with your rod or reel, we’ll get you back on the water fast — most replacement sections ship within days of contacting us, so you’re not stuck waiting weeks or months to get get back out there.
Why Red Truck?
Premium performance, honest price Our rods and reels compete with gear costing two to three times more. We cut the markup, not the quality.
Built for every angler From your very first cast to your thousandth, our lineup is designed for beginners and experienced anglers alike.
Real customer service Talk directly to people who fish. We’re here before, during, and after your purchase — no automated runaround.
Fun to cast, easy to love Every Red Truck rod is designed to cast effortlessly — smooth, responsive, and a joy on the water from day one.
Built to last Our snake belly finish, precision ferrules, and premium components mean your Red Truck Fly Rod and Reel are built to fish hard for years.
Fast, simple repairs If something goes wrong, we’ll have you back on the water fast. Most replacement sections ship within days of your call.
All of our Diesel fly rods and Click fly reels are proudly manufactured in South Korea to our exact specifications — combining craftsmanship with modern materials to deliver gear we’re genuinely proud to put our name on.
So load up the truck, find your river, and let’s go fishing.